Welcome to MobiPraxis, where mobility theory is blended with practical application for commercial success. 

Recent Posts

Turning ads into fundraising opportunities through mobile

I'm excited to have been invited to speak at the upcoming BBB Mobile Giving Forum on December 5 in Washington, D.C..

Turning ads into fundraising opportunities through mobile
Turn traditional ads promoting your events into fundraising opportunities by including a message that prompts readers to text the organization to get involved and donate.  This session will address the value of mobile in advertisements including text, QR codes and video.

Mobile versus Mobility: A New Era of Connectivity

Join me at Mobile Marketing Day – March 13, 2014 – NYC for a great day of mobile marketing.   Over 100 marketers, retailers and leading industry professionals will gather to delve in to all things mobile. Personally, I'll be talking about the future of mobility:

 

We have all heard the adage "a picture speaks a thousand words."  It appears that a significant component of those words come from color choices.  After seeing the infographic below I see why, and why it is important for comapnies to understand ho

Mobile Technology Evolution and Media Consumption with Michael Becker

Check out my pod cast interview with Lori Ruff on mobile technology (Oct. 8th at SES Conf.):  Talking Mobile Technology Evolution and Media Consumption with Michael Becker, Advisor and honorary member of the North American board of directors for the Mobile Marketing Association and currently Marketing Development and Strategic Advisor for North America for Somo.

I love it when small businesses demonstrate big results with mobile.   Three Dairy Queen franchises used text messaging to drive traffic to their business.

 

 

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