July 2013

I've been following actions associated with the Telephone Communication Protection Act (TCPA) for quite some time.  The TCPA has a number of legislative rules associated with marketing, a key one affects marketers use of text messaging.

A firend of my asked me the other day "What are mobile measurement's greatest challenges and what needs to happen for marketers to jump this hurdle?".  
 

Along with 19 other major players in mobile 'm happy to report that Advancedtele.com included me (@mobiledirect) in their "Twenty Must Follows in Mobile."

 

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