immr Reports - great insights at the intersection of retail and mobile

I'm constantly on the lookout for really smart people, that have access too and/or produce great data and have the ability to and willingness to share their insights. Philip E. Hendrix, Ph.D., Director, immr and GigaOm Research analyst (@phil_hendrix) meets all these criteria.  He and his team over at immar have produced some fabulous reports:

  • Engaging Connected Consumers - Strategies for Local Businesses, Brands and Retailers
  • Raising the Bar - How Leading Companies are Using Mobile to Boost Loyalty
  • Raising the Bar - How Leading Companies are Using Mobile to Boost Loyalty
  • Drive Revenue and Loyalty by Engaging Mobile and Social Consumers
  • If Shopping is Broken, Can Mobile Fix It?
  • Tuning into Consumers' Digital Signals
  • How SoLoMo is Empowering Consumers, Transforming Shopping, and Disrupting Advertising and Retailing

You can download them all for free at http://www.immr.org/reports.html.

 

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