Mobile Brand Advertising - What Advertisers and Media Sellers Need to Know

With consumer’s use of mobile devices increasing exponentially, brand advertisers can’t afford to be absent from the medium. In turn, media owners need to ensure they are creating mobile advertising vehicles that support advertiser’s goals. In this web seminar, we’ll cover everything you need to know to tap into the brand advertising opportunity on mobile devices, including:
 
  • Mobile media consumption projections
  • Opportunities to engage consumers in the mobile environment
  • Measurement strategy and tactics for mobile campaigns
  • Recommendations for getting started with mobile advertising
 
Mobile apps have overtaken browsing on the desktop Web, and consumers are spending nearly two times more time in mobile apps than on the Web. It’s now critical for marketers to have relevant metrics on the branding impact of their mobile in-app marketing campaigns.
 
Moderator:
Michael Becker, North America Strategic Advisor and Board Member, Mobile Marketing Association
 
Speaker:
Susan Chaika, Senior Product Manager, Nielsen
Event Details
Date: 
Aug 14 2013 - 11:00 to 12:00
Venue: 
Online
Price: 
Free
Type: 
Webinar
Role: 
Moderator

 

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