Mobile versus Mobility: A New Era of Connectivity

Join me at Mobile Marketing Day – March 13, 2014 – NYC for a great day of mobile marketing.   Over 100 marketers, retailers and leading industry professionals will gather to delve in to all things mobile. Personally, I'll be talking about the future of mobility:

 

Mobile versus Mobility: A New Era of Connectivity
The past five years have shown considerable evolution in the mobile market. From the introduction of the smartphone to the launch of the tablet, new technologies have been coming out rapid-fire. Marketers have tried to evolve along with devices, but struggle to realize that the focus should now be on the consumer. While mobile is about the technology, the hardware and the operating system, mobility is about the consumer and how mindsets and tendencies have changed. This session will cover:

  • What it means for marketers that 90 percent of the population has a connected device within arm’s length at all times
  • How mobile has redefined how marketers engage with brands and retailers
  • The implications that this evolution puts on the consumer path to purchase
  • Case studies
 
Your Input is Welcome

If you have any case studies or materials that you think would be helpful in my preparation for the talk, please send them along.  You can ping me via LinkedIn.

I hope to see you there

Event Details
Date: 
Mar 13 2014 (All day)
Venue: 
DMA Education Offices NYC Headquarters: 1120 Avenue of the Americas New York, NY 10036-6700
Price: 
Paid
Type: 
Presentation
Role: 
Keynote

 

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