Small numbers can drive big results

I love it when small businesses demonstrate big results with mobile.   Three Dairy Queen franchises used text messaging to drive traffic to their business.

 

The Challenge: Boost store traffic
The Idea: Leverage “National Cheeseburger Day”, September 18, send SMS (text message) to 1,482 subscribers in loyalty database

“It’s National Cheeseburger Day! Sink Your Teeth into .99 Cent Cheeseburgers
@ Dairy Queen {STORE LOCATION} until 8pm Tonight/No Limit/Show Text – FWD-2-Friends!”

The Result:  In 24 Hours, one store saw 483% inc. in traffic, 106 add’l customers.

 

This goes to show you, you don't need to have national scale to drive material results.  Rather, you need to 1) have done your prep-work (e.g. build the SMS database), 2) get the timing right (e.g. "National Cheeseburger Day"), 3) have the right offer, and most importantly 4) take action.

 

 

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