Events

Mobile versus Mobility: A New Era of Connectivity

Join me at Mobile Marketing Day – March 13, 2014 – NYC for a great day of mobile marketing.   Over 100 marketers, retailers and leading industry professionals will gather to delve in to all things mobile. Personally, I'll be talking about the future of mobility:

 

Mobile versus Mobility: A New Era of Connectivity
The past five years have shown considerable evolution in the mobile market. From the introduction of the smartphone to the launch of the tablet, new technologies have been coming out rapid-fire. Marketers have tried to evolve along with devices, but struggle to realize that the focus should now be on the consumer. While mobile is about the technology, the hardware and the operating system, mobility is about the consumer and how mindsets and tendencies have changed. This session will cover:

  • What it means for marketers that 90 percent of the population has a connected device within arm’s length at all times
  • How mobile has redefined how marketers engage with brands and retailers
  • The implications that this evolution puts on the consumer path to purchase
  • Case studies
 
Your Input is Welcome

If you have any case studies or materials that you think would be helpful in my preparation for the talk, please send them along.  You can ping me via LinkedIn.

I hope to see you there

Event Details
Date: 
Mar 13 2014 (All day)
Venue: 
DMA Education Offices NYC Headquarters: 1120 Avenue of the Americas New York, NY 10036-6700
Price: 
Paid
Type: 
Presentation
Role: 
Keynote

Turning ads into fundraising opportunities through mobile

I'm excited to have been invited to speak at the upcoming BBB Mobile Giving Forum on December 5 in Washington, D.C..

Turning ads into fundraising opportunities through mobile
Turn traditional ads promoting your events into fundraising opportunities by including a message that prompts readers to text the organization to get involved and donate.  This session will address the value of mobile in advertisements including text, QR codes and video.

Event Details
Date: 
Oct 29 2013 - 11:15 to 12:00
Venue: 
American Society of Association Executives (ASAE) Headquarters1575 I Street. NW. Washington, DC 20005
Price: 
Paid
Type: 
Presentation
Role: 
Keynote

Mobilista Rockstars - I'm a Rockstar

Use the code 1MRMB to get a 10% discount on your tickets.

I'll be speaking in all three events--Hong Kong, Oct. 7; London, Oct. 9; and New York Oct. 10--within the Mobilista Rockstar Tour. I'll be speaking on the following topic: Mobile Marketing Along the Path-to-Purchase: How Consumer Behavior, Technology, Data and Regulation are Changing Everything.

 

My follow Rockstars include:

  • Tomi T Ahonen, Bestselling Author
  • Caroline Lewko, CEO, Wireless Industry Partnership (WIP)
  • Dr Madanmohan Rao, Research Advisor, Asian Media Information and Communication Centre
  • Jonathan MacDonald, Co-Founder, this fluid world
  • Susanna Hasenoehrl, Principal, Brandoxination Consulting
  • Daniel Appelquist, Open Web Advocate, Telefónica Digital
  • Lawrence ‘Lars’ Cosh-Ishii, Founder and MD, Mobikyo
  • Michael J. O’Farrell, Founder & Chief Mobile Officer, The Mobile Institute
  • Peggy Anne Salz, Chief Analyst & Founder, MobileGroove
  • Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited
  • Alex Tan, co-Founder, ALT Consultants
  • Tony Fish, Founder, iNeed
  • Chetan Sharma, President, Chetan Sharma Consulting
  • Osama Manzar, Founder, Digital Empowerment Foundation (DEF)
  • Peter Miles, Chief Executive Officer, Subtv
  • Andy Zain, Executive Director, mig33
  • Martin E. Feldstein, CEO, Meriti – Cloud Broker
  • Gerd Leonhard, Futurist, Author, CEO of The Futures Agency
  • Gary Schwartz, President & CEO, Impact Mobile
  • Paul Berney, CMO & MD EMEA, Mobile Marketing Association

 

To learn more visit the show's website.  Use the code 1MRMB to get a 10% discount on your tickets.

 

 

Event Details
Event Name: 
Date: 
Oct 7 2013 (All day) to Oct 11 2013 (All day)
Venue: 
Hong Kong, London & New York
Price: 
Paid
Type: 
Presentation
Role: 
Keynote

The New Mobile Frontier Workshop: Amplify the Marketing Mix & Consumer Engagement with Mobile

Join me at ExactTarget's Connections 2013 event "Lead from Within."  It is an amazing event that brings industry thought-leaders and insight togehter to change the face of marketing. 

I'll be conducting a workshop at the event:  The New Mobile Frontier Workshop

Overview

In this fast-paced workshop we we’ll learn about the “mobile consumer” and the fundamentals for developing successful relevant, engaging, real world mobile-enhanced marketing strategies and campaigns.  In addition, we’ll hold a hands-on campaign development competition to apply what we learned.  Workshop participants will divide into teams and after reviewing their assigned program brief each team will prepare a mobile marketing campaign to be presented to the group and a panel of industry expert judges.  The winning team will receive prizes and recognition. 

Topics covered include:

  • An understanding of the mobile consumer
  • An understanding of all aspects of mobile marketing and its role within the path to purchase
  • An index of mobile marketing activities that work, as presented through the lens of industry leading case studies
  • An almanac of industry stats, resources and research
  • A great, collegial time, with your colleagues to reinforce your learning 

I hope to see you there. 

 

 

Event Details
Date: 
Sep 17 2013 - 08:00 to 12:00
Venue: 
JW Marriott Indianapolis
Price: 
Paid
Type: 
Workshop
Role: 
Instructor
Organization: 

Mobile Brand Advertising - What Advertisers and Media Sellers Need to Know

With consumer’s use of mobile devices increasing exponentially, brand advertisers can’t afford to be absent from the medium. In turn, media owners need to ensure they are creating mobile advertising vehicles that support advertiser’s goals. In this web seminar, we’ll cover everything you need to know to tap into the brand advertising opportunity on mobile devices, including:
 
  • Mobile media consumption projections
  • Opportunities to engage consumers in the mobile environment
  • Measurement strategy and tactics for mobile campaigns
  • Recommendations for getting started with mobile advertising
 
Mobile apps have overtaken browsing on the desktop Web, and consumers are spending nearly two times more time in mobile apps than on the Web. It’s now critical for marketers to have relevant metrics on the branding impact of their mobile in-app marketing campaigns.
 
Moderator:
Michael Becker, North America Strategic Advisor and Board Member, Mobile Marketing Association
 
Speaker:
Susan Chaika, Senior Product Manager, Nielsen
Event Details
Date: 
Aug 14 2013 - 11:00 to 12:00
Venue: 
Online
Price: 
Free
Type: 
Webinar
Role: 
Moderator

Uncovering the Secrets of Tablet Advertising

The tablet advertising landscape is rife with potential, which is why VivaKi’s Pool team, along with 26 advertisers and publishers, spent 14 months with 20 million consumers (nearly one-third of all tablet users) to find the best ways to advertise on this emerging platform. In the process, the team studied 130 tablet ad executions and conducted an amount of unprecedented research in the space. This webinar will highlight the tablet findings uncovered during the Pool’s qualitative, quantitative and field trial phrases, identify the ad models that work best on tablets, and cover best practices for creative and media teams.

 

Key takeaways from the webinar will include researching illustrating:

 

  • If users engage, tablet ads work even better
  • People enjoy and use interactive options
  • Options create opportunities for advertisers

 

Moderator: Michael Becker, Strategic Advisor, North American Board of Directors, Mobile Marketing Association

Speakers: Helen Katz, SVP, Research Director, Starcom MediaVest Group Beth Doyle, VP, Innovations, VivaKi Webinar Sponsor:

 

 

Event Details
Date: 
Aug 8 2013 - 02:00 to 03:00
Venue: 
Online
Price: 
Free
Type: 
Webinar
Role: 
Moderator

DMA Post Conference Workshop: Mobile Marketing

In this three part workshop we'll cover the crictial elements of mobile marketing that you need to know to be successful in today's fast paced, hyper-fragmented, marketplace.   We'll review 1) the strategic imperative of mobile marketing and its role in the marketing mix, 2) where you should focus your efforts for immediate results and where to invest for the future and 3) we wrap things up by providing you a roadmap on how to execute your mobile programs and how to egnage your consumer throughout the entire path to purchase!

Part 1: Mobile: No Longer A Nice-To-Have In Your Marketing Mix

Part 2: Going Beyond The Shiny Objects: A Vertical Market Cross-Section of What Works and Does Not Work

Part 3: Getting It Done: A How-To Map to Mobile Marketing Success

Insturctors:

Michael J. Becker, Market Development & Strategic Advisor, North America, SOMO, Ltd.
Jeff Hasen, CMO, Mobiquity; Mobile Strategist & Author

Event Details
Date: 
Aug 6 2013 - 10:45
Venue: 
McCormick Place West, CHICAGO, IL
Price: 
Free
Type: 
Workshop
Role: 
Instructor

14th Annual MeritDirect Co-op Marketing and Interactive Conference

Join me for the MerittDirect 14th Annual MeritDirect Co-op Marketing and Interactive Conference where I'll be deliving a keynote on Thursday morning July 10 and a workshop on Friday morning July 11:

 

The Mobile Imperative -- Strategies for Getting Closer to Your Prospect and Driving Sales.

In a world gone mobile your commercial survival requires that you focus on integrating mobile into nearly every aspect of you business.  In this session we’ll share and investigate what it takes to develop and implement a sustainable mobile enabled business and marketing strategy.   Topics covered include:

  • Understanding the mobile prospect

  • A deep dive into industry trends and the measures and metrics that matter

  • A review of leading mobile cases

  • A review of the industry landscape and how the pieces come together

  • Mobile’s impact on sales 

 

The Co-op is FREE! It’s how we at MeritDirect say "thank you" each year to their many loyal clients and friends. Click here to REGISTER if you have not already done so. 

Event Details
Date: 
Jul 11 2013 (All day) to Jul 12 2013 (All day)
Price: 
Free
Type: 
Presentation
Role: 
Keynote
Organization: 

Mobile’s Data Game: How to Play by the Rules and Win

Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies. Though developing a roadmap can feel overwhelming, to those companies that do succeed go the spoils: true cross-channel interactivity, the holy grail of mobile marketing and an imposing competitive advantage in a now-mobile world. 
 
The secret to success? Viewing mobile not as a communication strategy, but as a data strategy. Join us in this webinar as Matt Silk, CMO of Waterfall Mobile, reveals the optimal tactics for developing mobile to build relationships. Attendees will walk away with a clear understanding of what cross-channel mobile messaging actually means, as well as the required steps to get there. 
 
Key Learning Objectives:  
  • How to navigate and extract value from each vendor in the mobile messaging landscape
  • How to use data to build mobile campaigns that personally engage customers in a two-way conversation
  • How to develop mobile messaging scale economies across departments that will immediately bump bottom-line return
 
Moderator:
Michael Becker, Strategic Advisor, North American Board of Directors, Mobile Marketing Association
 
Speaker:
Matt Silk, CMO, Waterfall Mobile
 
Event Details
Date: 
Jul 10 2013 - 11:00 to 12:00
Price: 
Free
Type: 
Webinar
Role: 
Moderator

Driving Awareness and Engagement through Mobile Advertising

Public service announcements on TV and radio that support worthy causes occur all the time. How often do they occur on consumers' mobile phones, the most personal of devices? In the near future, the answer will be "all the time." Find out how mobile and online advertising specifically for non-profits can represent a true game-changer for cause-related marketing and driving donor engagement.

Speaker: Michael Becker, Managing Director, North America, Mobile Marketing Association

Event Details
Date: 
Dec 5 2012 - 13:15 to 13:45
Price: 
Free & Paid Elements
Type: 
Presentation
Role: 
Keynote

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