Events

What Apple’s offense means to brands, retailers and rivals

View the event archive at: https://www2.gotomeeting.com/register/800547650

 Apple, in a tough turf fight with Google, Amazon, Microsoft, Samsung, Dell, Nokia, Research In Motion and Hewlett-Packard, is setting the tone for marketers and retailers with a unique mobile ecosystem that could shape the future of marketing and retail and leave out those not in the loop.

In this free hour-long webinar on Thursday, Sept. 27 at 2 p.m. to 3 p.m. ET, senior executives from Cars.com, Forrester Research, Vibes and sponsor Mobile Marketing Association will discuss how Apple’s products and services are shaping and redefining marketing and retail, including the critical path-to-purchase. Its dominant presence in smartphones, tablets, mobile payments, and digital content, commerce and entertainment are forcing competitors to rethink everything to defend their turf as consumers increasingly vote with their feet to pick favorites.

“Apple is setting the agenda for mobile innovation and, in the process, forcing marketers and retailers to rethink how they go to market with new and existing products and services,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York.

“Consumers are not only willing to pay a premium for Apple products and services, but are also willing to upgrade each time the company debuts a new iPhone, iPad, iOS or laptop,” he said. “This has profound implications for brands, marketers and retailers with a vested interest in hardware, software, content, commerce, entertainment, marketing and advertising, payments and store-based retail.

A shot at Apple

“Not only will marketers and competitors have to constantly adapt to handle the Apple juggernaut, but they will also have to innovate at a faster pace to match what keeps Apple fit, loved and cash-rich: acute attention to customer convenience.”

In this webinar, the panelists will discuss:

  • Apple as the ultimate cross-channel catalyst for innovation and what it means for marketing and retail
  • How the iPhone, iPad and iTunes store, along with the MacBook Air, are redefining mobile as we know it
  • Is the Apple customer really different
  • Making sense of the competitor landscape – Google, Amazon, Microsoft, Samsung, Dell, Nokia, Research In Motion and Hewlett-Packard – and their answers to Apple’s iPhone and iPad
  • How and where brands, marketers and retailers should focus their energy and dollars in this mobile ecosystem to gain customer and prospect attention and continued loyalty
  • Cars.com case study: How the car shopping service is molding its iPhone and iPad strategy along with offerings on other platforms including Google’s Android
  • Best-practice tips for getting the most out of sites and applications for the Apple iPhone and iPad

The Dinner, Not Art iPad app

The panelists are:

  • Sharon Knitter, director of mobile, Cars.com
  • Julie Ask, vice president, Forrester Research
  • Jack Philbin, president/CEO, Vibes
  • Michael Becker, North America managing director, Mobile Marketing Association

Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, will moderate.

The webinar is part of a continuing series that Mobile Marketer produces.

Attendees to this webinar will get a copy of the presentation upon request.

Please click here to register for the free Sept. 27 webinar at 2-3 p.m. ET on “What Apple’s offense means to brands, retailers and rivals”

Event Details
Date: 
Sep 27 2012 - 11:00 to 12:00
Price: 
Free
Type: 
Webinar
Role: 
Participant
Organization: 

The Cutting Edge of Mobile

Your customers are mobile. Is your company? Back by popular demand and high scores from attendees at last year's DMA conference in Las Vegas, don't miss this must-see session on the cutting edge of mobile marketing. Learn the secrets of how innovative leaders integrate mobile marketing into their traditional advertising. You will take away new mobile ideas on the key marketing initiatives you should implement at your company.Speakers Joel MorrowCEO, Mobile Fusion Mike RicciVice President, Mobile Practice Leader, Webtrends Michael BeckerManaging Director, North America, Mobile Marketing Association   

Event Details

Overcoming Showroom Syndrome: Using the Mobile Channel to Bring Consumers Back to Traditional Brick and Mortar Stores

Showroom Syndrome is when consumers browse products in brick and mortar retail locations and purchase those items online. In the past few years, this "syndrome" has helped lead to the demise of many well-known chains. Retailers not adapting to today's new marketplace are doomed to repeat many of the same mistakes their out-of-business predecessors made.

 
The mobile channel provides an increasingly powerful set of tools that can bring consumers back into brick and mortar stores. The right mix of products, a continuous engagement cycle, leveraging loyalty, coupons and other tactics will enable enterprises to learn and understand consumer behaviors and in turn shape consumer experiences. This will require a multi-channel, multi-faceted mobile strategy that will promote consumers to purchase products in brick and mortar locations, as opposed to purchasing online.

 
In this webinar, you will learn:

  • How Enterprises can develop a multi-channel, multi-faceted mobile strategy to engage with their consumers
  • The different mobile channels, tools, and offerings available to Enterprises and how they can be applied to help bring consumers back into brick & mortar stores
  • How can Enterprises use the mobile channel to reach new customer segments?
  • How will the mobile channel enable new services as a strategic point of differentiation?
  • What is required to implement a robust mobile roadmap for Enterprises?

 

 Presenters include:

  • William Dudley, Group Director, Product Management, Sybase 365
  • Michael Becker, Managing Director, North America, Mobile Marketing Association
  • Coleen Carey, Director, Product and Partner Marketing, Urban Airshi
Event Details
Price: 
Free
Type: 
Webinar
Role: 
Participant

How Chiquita and FunMobility used Reward-Driven Mobile Relationship Management to Win at Retail

Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/317179494

 
The technology world has radically changed, and traditional CRM, analytics and product development need to be completely rethought in light of the smartphone revolution. Mobile Relationship Management (MRM) is rapidly transforming how companies engage and interact with users. True and effective MRM has only recently been made possible by new platforms and tools.

Key learnings in this webinar include:

  • Case Study: Real World Results from the award-winning Chiquita FanFun app
  • Making sense of the mobile landscape to pick effective solutions
  • Utility and emotional benefits to drive app downloads
  • The “circle of trust” and providing value to keep apps installed
  • How HTML5 can be used to create powerful hybrid apps
  • Top 5 Takeaways on how to build lasting and profitable relationships via mobile

Moderator:
Michael Becker, Managing Director, North America, MMA

Speakers:
Adam Lavine, CEO, FunMobility
Daniel Pfeiffer, VP Marketing, FunMobility

Event Details
Price: 
Free
Type: 
Webinar
Role: 
Moderator

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