Welcome to MobiPraxis, where mobility theory is blended with practical application for commercial success. 

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Marketers Want Smarter Ads for Smartphones

A couple weeks ago I spoke on a panel during the MMA SM2 event at Ad Week in New York.  We had a lively discussion around the use and role data is playing in marketing today and I was quoted, see Marketers Want Smarter Ads for Smartphones, for having said:

 

Infographic on How Marketers Leverage Customer Data

Marketers understand the need for customer data to achieve program success, but as this infographic shows many marketers are struggling realize the opportunity.

 

Type: 
Research

August 2013 The CMO Survey

The results of the August 2013 The CMO Survey are out and they're very compelling.   While CMOs seem to be more optimistic than in year's past, they report that they're struggling with measuring the value of marketing and the pressure is rising. 

Mobile Marketer

A daily newsletter on the latest trends and leading case studies in the field of mobile marketing.

Type: 
Newsletter

Mobile Commerce Daily

A daily newsletter on mobile impact within the retail sector.

Type: 
Newsletter

 

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