Welcome to MobiPraxis, where mobility theory is blended with practical application for commercial success. 

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eMarketer Newsletter

The eMarketer newsletter is a fantastic daily resoruces for insights in to marketing.   Subscribe today.

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Chetan Sharma

Chetan is a technology and strategy consultant for the mobile and technology industry.   He puts on a Mobile Futures event each year in Q3 that is very good and offers a series of incredible informative white papers on a variety of topics: U.S.

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Research

With the increase of mobile adoption many retailers are starting to consider how to best engage mobile both in and out of the store.  One area that is drawing attention of retailers is how to measure and monitor foot traffic within stores through

Mobile Brand Advertising - What Advertisers and Media Sellers Need to Know

With consumer’s use of mobile devices increasing exponentially, brand advertisers can’t afford to be absent from the medium. In turn, media owners need to ensure they are creating mobile advertising vehicles that support advertiser’s goals. In this web seminar, we’ll cover everything you need to know to tap into the brand advertising opportunity on mobile devices, including:
 
  • Mobile media consumption projections
  • Opportunities to engage consumers in the mobile environment
  • Measurement strategy and tactics for mobile campaigns

 

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