About Michael

Michael J. Becker is a passionate, international, entrepreneur, evangelist, volunteer and scholar. He is dedicated to a life of learning and helping individuals and their organizations achieve commercial success through the understanding and effective application of mobility and its impact on their business. Becker holds a number of roles in the industry: he is a North American Market Development and Strategic Advisor to Somo, the world's largest independent global mobile solutions company; a North American director and advisor to the Mobile Marketing Association (MMA); a trustee for Marketing Edge, a non-profit educational foundation; a professor of mobile marketing for National University; a doctorate candidate at Golden Gate University, his research is focused on the currency of personal information and the application of consumer controlled personal data clouds to drive relevant consumer engagement and business results within the marketing mix; and a number of other industry advisory roles, including supporting Privowny, an emerging leader in personal data stores and ExtendedFootprint.  He also frequently speaks at industry and corporate events and is regularly interviewed by news and trade publications on mobile marketing trends. Previously, Michael was the MMA's North American Managing Director and the co-founder of iLoop Mobile (now Archer Mobile), a solutions provider of advanced multimedia messaging solutions. He has also authored and co-authored numerous articles and books, including Mobile Internet for Dummies, Web Marketing All-in-One For Dummies, and Mobile Marketing for Dummies and founded and oversaw the publication of the award winning MMA International Journal of Mobile Marketing.

 

Events & Programs

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Publications

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