DMA Post Conference Workshop: Mobile Marketing

In this three part workshop we'll cover the crictial elements of mobile marketing that you need to know to be successful in today's fast paced, hyper-fragmented, marketplace.   We'll review 1) the strategic imperative of mobile marketing and its role in the marketing mix, 2) where you should focus your efforts for immediate results and where to invest for the future and 3) we wrap things up by providing you a roadmap on how to execute your mobile programs and how to egnage your consumer throughout the entire path to purchase!

Part 1: Mobile: No Longer A Nice-To-Have In Your Marketing Mix

Part 2: Going Beyond The Shiny Objects: A Vertical Market Cross-Section of What Works and Does Not Work

Part 3: Getting It Done: A How-To Map to Mobile Marketing Success

Insturctors:

Michael J. Becker, Market Development & Strategic Advisor, North America, SOMO, Ltd.
Jeff Hasen, CMO, Mobiquity; Mobile Strategist & Author

Event Details
Date: 
Aug 6 2013 - 10:45
Venue: 
McCormick Place West, CHICAGO, IL
Price: 
Free
Type: 
Workshop
Role: 
Instructor

 

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