MMA Michael Becker: Mobile Marketing Strategy Must Tap Context, Data

Particpated in an inverview with Peggy Anne Salz, December 21 , 2012, from MobileGroove. In the last shopping days before the holidays my guest is Michael Becker—North America Managing Director for the Mobile Marketing Association (MMA) and a leader in the mobile marketing industry. He’s active in the industry as an entrepreneur, an academic and a recipient of  the Direct Marketing Educational Foundation Rising Stars Award for his tremendous contribution to the mobile and direct marketing industries.I caught up with Michael (@mobiledirect) earlier this week to discuss the results of a joint survey conducted by Sybase 365, a provider of mobile messaging and mobile commerce services belonging to SAP, and the MMA. [Press release]See complete story and link to the audio podcast.   

 

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