Mobile’s Data Game: How to Play by the Rules and Win

Unlocking the power of mobile messaging presents companies with a worthwhile challenge. The mobile channels – SMS, IVR, Push, Twitter, Facebook, Passbook – return significantly more value when integrated across Marketing, Sales, Communications, Support and Operations. Seamlessly developing this requisite integration, however, requires the tactical coordination of ESPs, CRMs, traditional agencies, specialist agencies and specialist technology companies. Though developing a roadmap can feel overwhelming, to those companies that do succeed go the spoils: true cross-channel interactivity, the holy grail of mobile marketing and an imposing competitive advantage in a now-mobile world. 
 
The secret to success? Viewing mobile not as a communication strategy, but as a data strategy. Join us in this webinar as Matt Silk, CMO of Waterfall Mobile, reveals the optimal tactics for developing mobile to build relationships. Attendees will walk away with a clear understanding of what cross-channel mobile messaging actually means, as well as the required steps to get there. 
 
Key Learning Objectives:  
  • How to navigate and extract value from each vendor in the mobile messaging landscape
  • How to use data to build mobile campaigns that personally engage customers in a two-way conversation
  • How to develop mobile messaging scale economies across departments that will immediately bump bottom-line return
 
Moderator:
Michael Becker, Strategic Advisor, North American Board of Directors, Mobile Marketing Association
 
Speaker:
Matt Silk, CMO, Waterfall Mobile
 
Event Details
Date: 
Jul 10 2013 - 11:00 to 12:00
Price: 
Free
Type: 
Webinar
Role: 
Moderator

 

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