Interview - Must Know Legal Issues for Mobile Marketers

I was recently interviewed by Lindsay LaVine at Entrepreneur, the article came out today "Must Know Legal Issues for Mobile Marketers."  Lindsay did a nice job pulling togehter my thoughts ont this topic, namely proper opt-in managment and following the four tenents of privacy management are key to successful regulatory compliance, which are:

1. Choice
2. Transparency
3. Control
4. Security

Read the full article here (it is short about 500 words.
 

Keywords: 
TCPA, Regulations, Mobile Marketing, COPPA, Privacy by Design

 

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