The New Mobile Frontier Workshop: Amplify the Marketing Mix & Consumer Engagement with Mobile

Join me at ExactTarget's Connections 2013 event "Lead from Within."  It is an amazing event that brings industry thought-leaders and insight togehter to change the face of marketing. 

I'll be conducting a workshop at the event:  The New Mobile Frontier Workshop

Overview

In this fast-paced workshop we we’ll learn about the “mobile consumer” and the fundamentals for developing successful relevant, engaging, real world mobile-enhanced marketing strategies and campaigns.  In addition, we’ll hold a hands-on campaign development competition to apply what we learned.  Workshop participants will divide into teams and after reviewing their assigned program brief each team will prepare a mobile marketing campaign to be presented to the group and a panel of industry expert judges.  The winning team will receive prizes and recognition. 

Topics covered include:

  • An understanding of the mobile consumer
  • An understanding of all aspects of mobile marketing and its role within the path to purchase
  • An index of mobile marketing activities that work, as presented through the lens of industry leading case studies
  • An almanac of industry stats, resources and research
  • A great, collegial time, with your colleagues to reinforce your learning 

I hope to see you there. 

 

 

Event Details
Date: 
Sep 17 2013 - 08:00 to 12:00
Venue: 
JW Marriott Indianapolis
Price: 
Paid
Type: 
Workshop
Role: 
Instructor
Organization: 

 

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